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Flowerbomb Tiger Lily Eau de Parfum is the fifth-ranked new women’s launch of 2024, per the brand.
Viktor&Rolf Fragrances has entered the Amazon Premium Beauty Store. Fragrance lovers can now shop the Flowerbomb, Spicebomb and Good Fortune Collections. Officials say the launch of Viktor&Rolf Fragrances in the Amazon Premium Beauty Store marks a pivotal moment for the 31-year-old brand in the digital retail space. Via Amazon Premium Beauty, the brand aims to engage with more Gen Z customers. The luxury fragrance market segment is +18.5% year-to-date overall, with women’s fragranc...
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